Android Homme is a streetwear footwear brand with a strong identity and loyal community. When we began working together, the brand wanted to grow its direct sales and expand its audience online. We took responsibility for paid media, creative direction and organic social so that every touchpoint worked together.

Challenge
The brand had recognition, but performance online did not reflect the strength of the product. Paid media, creative and social content were being handled separately, which made it harder for campaigns to build momentum. We needed a joined up approach where messaging, visuals and targeting supported the same goal. The aim was to build desire, convert interest and bring more repeat customers into the brand.

Approach
We restructured paid activity on Meta and Google so we could speak differently to people at each stage of the buying journey. Campaigns were shaped around how people discover footwear, compare styles and finally decide to buy. This allowed us to guide people from curiosity to purchase in a clear and steady way.

At the same time, we took over creative direction and organic social. We produced and directed shoots with our in-house team so the look and feel of the brand stayed consistent across every channel. This consistency helped the brand feel confident, focused and recognisable.

We also introduced TikTok and Instagram Reels as core channels, not add-ons. Content here focused on styling, detail and on-feet shots. The aim was to show why people choose the brand, not just what the product looks like. This helped create interest before purchase and gave people a reason to feel connected to the brand.

The campaign was reviewed weekly. We replaced weaker ads quickly and shifted spend to the formats that drove both first purchases and repeat orders. The focus was always on building demand that lasted, not short spikes.

Results
Revenue increased by 49 percent.
Orders increased by 66 percent.
ROAS on Meta increased by 621 percent.
ROAS on Google increased by 2200 percent.
Blended ROAS increased by 993 percent across all channels.

Impact
The brand reached new audiences who had not encountered it in retail settings. TikTok and Instagram became places where people discovered the brand for the first time and felt drawn to it. Paid and organic now work together to build desire and recognition before someone even clicks through to buy.

The brand now has a clear digital engine that grows demand and supports consistent sales. The story, product and audience are connected. The brand feels like something people want to be part of, not just a pair of shoes to purchase.