Edison Goes viral

Manchester agency turns office into a Bridgerton ballroom in viral TikTok moment 

Our Bridgerton-inspired office videos have caught TikTok’s eye, quickly spreading across the platform. 

On a quiet Wednesday afternoon, we shared a video showing the team dancing the Hyacinth routine to the Bridgerton version of Charli XCX’s 360. Filmed in our Manchester office, it quickly took off on TikTok. 

In just 24 hours, the video reached over 1.7 million organic views. 

The next day, we posted a second video that has already topped 1.8 million views and is still climbing. 

Together, the two videos have earned over 328,000 likes, almost 30,000 shares, and more than 1,400 comments. 

Many viewers are curious about working at Edison Media, with thousands of comments asking if we’re hiring and wanting to know more about us. 

Most of our team joins in the office dance, while a few colleagues can be seen watching from the background—what you might call the top shelf. 

To us, the response shows the culture we’ve built at the agency since starting in Manchester in 2019. 

Nicola Orrell, Managing Director at Edison Media, said: 

“We always celebrate the campaigns we produce for clients. This time it was about celebrating the team behind them. Seeing everyone join in and seeing how people online responded to it has been brilliant.” 

More than just the numbers, the comments have been especially positive. People are praising our team and the energy in our office. 

We think this reaction shows that people want to see more lighthearted, genuine moments on social media. 

As one viewer commented beneath the video: “If this is the office culture I’m applying.” 

We’re an independent agency in Manchester, offering media strategy, planning, and buying for out-of-home, paid digital, and content campaigns for brands in the UK and beyond. 

You can watch both videos on our TikTok: @edisonmedia 

And so, dear reader, it appears that in the busy streets of Manchester, society has found an unexpected new ballroom.